The automotive CRM connected to Serti Keyloop DMS
Traction CRM syncs directly with the Serti Keyloop DMS to centralize your inventory, transactions and renewal database — in real time, with no re-entry and no duplicates.
Request a DemoDMS Integration
Traction CRM is directly connected to your Serti Keyloop DMS
Serti Keyloop is the reference dealer management system (DMS) for automotive and recreational vehicle dealerships in Quebec and Canada. Traction CRM is directly integrated with this DMS so your data flows automatically between your two platforms.
The integration is one-directional: Traction CRM receives data from the Serti Keyloop DMS. Your inventory, transactions, service schedule and parts are always up to date in your CRM, with no manual intervention from your team.
Data Flow
Serti Keyloop DMS → Traction CRM
Data flows from your DMS into your CRM automatically. No manual sync, no file exports, no re-entry.
What Traction CRM receives from Serti Keyloop
Five key data points synchronized automatically
Every time your Serti Keyloop DMS is updated, Traction CRM receives the information in real time — so your teams always work with accurate, up-to-date data.
Vehicle Inventory
Traction CRM receives real-time new and used vehicle inventory directly from the Serti Keyloop DMS. Your advisors always have access to the right stock, with no manual input.
Shop Scheduler — Service Agenda
The Serti Keyloop service appointment schedule (Shop Scheduler) is imported into Traction CRM. Your service and BDC teams share the same up-to-date view for follow-ups.
Parts & Accessories Inventory
Parts and accessories inventory from Serti Keyloop is synced with Traction CRM, giving your teams quick access to parts information for better customer service.
Renewal Database — Auto Updated
Traction CRM directly accesses the Serti Keyloop database to receive all finalized transactions. The renewal database updates automatically as soon as a transaction is completed in the DMS.
Unique Serti ID — Zero Duplicates
Traction CRM uses the unique Serti client ID to match every record between the two platforms. No risk of duplicates, even during a migration or data transfer.
Data-loss-free migration
Migrate to Traction CRM without losing a single client
Switching CRMs should never mean data loss or duplicate risks. Traction CRM was built to make this transition seamless with Serti Keyloop.
Starting connection — full history import
When transferring from another CRM to Traction CRM, a starting connection imports all transactions and client files from the Serti Keyloop DMS.
- All historical transactions imported from Serti Keyloop
- No clients lost during migration
- No duplicates thanks to the unique Serti ID
- Fast and secure transition between your tools
Complete Coverage
An active integration for both your departments
The Traction CRM integration with Serti Keyloop DMS covers both the sales and service departments — a unified solution for your entire dealership.
Sales
Service
Who uses this integration?
Automotive and recreational vehicle dealerships trust Traction CRM with Serti Keyloop
Traction CRM is used by multiple dealerships that benefit from this DMS integration every day, whether in automotive or recreational vehicles.
Frequently Asked Questions
Everything you need to know about the Traction CRM and Serti Keyloop DMS integration
Ready to connect your Serti Keyloop DMS to your CRM?
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