Privacy Policy
How we collect, use and protect your personal information in accordance with applicable privacy laws.
Last updated: June 1st, 2026
Scope
This privacy policy (hereafter: the "Policy") applies to Traction DK Inc. (hereafter: "Traction" or "We").
The Policy applies to Personal Information (as defined below) about users of the website: https://www.tractiondk.com/ (hereinafter: the "Website"). It specifies how we manage and protect them within the limits imposed on us by law. The Policy does not apply to Personal Information about our employees, and those about our contractors.
If you are an employee or sub-contractor of one of our clients (hereinafter: the "Clients") or if you are a client of one of our Clients to whom we grant authorization to use our platform at the Client's request after the Client has paid the related fees, your information is protected under the PLATFORM'S PRIVACY POLICY. This Policy does not apply to your Personal Information.
The following articles provide information about:
- The nature of the Personal Information we collect and the means by which we do so;
- The scope of your consent;
- The security and governance measures to protect them that we follow;
- The purposes of their use;
- How we communicate and store it;
- Your rights in relation to them and how to exercise them.
Personal Information We Collect
"Personal Information" means any information relating to a natural person and which makes it possible, directly or indirectly, to identify that person.
We only collect Personal Information about you that is necessary to establish, manage and maintain our relationship with you. This collection is limited, in most cases, to the following Personal Information:
- First name;
- Last name;
- Email address;
- Phone number / mobile;
- Banking information, if applicable;
- As well as cookies (see article 9 of the Policy).
We may collect Personal Information on the Website, directly or via a conversation module available online and more broadly, during your email, telephone or in-person exchanges with one of our employees or representatives.
We also use a virtual assistant who can interact with you using natural language to guide you and quickly answer your questions (hereafter: "Chatbot").
Your Consent
Your consent to the collection, use or disclosure of your Personal Information must be clear, free and informed. It must be given for the specific purposes identified in this Policy.
Depending on the nature and sensitivity of your Personal Information, your consent may be express (such consent may be given verbally, in writing or electronically) or implied (when you voluntarily provide Personal Information, for example).
Important
BY USING THE WEBSITE, YOU CONSENT TO YOUR PERSONAL INFORMATION BEING COLLECTED, USED, DISCLOSED AND RETAINED IN ACCORDANCE WITH THIS POLICY. PLEASE READ IT CAREFULLY.
If you do not consent, please stop using the Website. Except where the law provides otherwise, you may withdraw your consent at any time, upon transmission of reasonable notice. Please note that if you choose to withdraw your consent to the collection, use or disclosure of your Personal Information, certain features of our Website may no longer be available to you or we may no longer be able to offer you some of our services.
Security and Governance
Information security is a priority for us. In addition to the administrative measures detailed in the articles that follow, we have implemented physical and technological measures that are reasonable given the sensitivity of the Personal Information, its use, quantity, distribution and support.
Administrative Measures
- Framework for the use, communication, retention and destruction of Personal Information;
- Roles and responsibilities of our employees throughout the information lifecycle;
- A process for handling complaints about the protection of this information.
Technological Measures
- SSL (Secure Sockets Layer) protocol;
- Access management — authorized person;
- Network monitoring software;
- Computer backup;
- Digital certificate development;
- Login / password;
- Firewalls.
Use of Personal Information
We use the Personal Information of Website users only for the following purposes:
- Provide the Website and ensure its optimal functioning;
- Identify a user of the Website and ensure the authenticity of this identification;
- Send you information and promotional offers;
- Provide you with technical support;
- Obtain statistics on the use of the Website and our products and/or services.
All of our employees who use Personal Information are bound by confidentiality obligations and have received adequate training. In addition, they may only have access to the Personal Information necessary to perform their respective functions. In the event of a violation, our governance policies and practices provide for sanctions.
We only use Personal Information for the purposes expressed above except when we are authorized by law, in very limited cases, to do so without your consent.
Communications of Your Personal Information
A. To Whom?
To subcontractors and agents
We sign contracts with subcontractors and agents in order to provide you with a service and/or improve existing services.
Measures
- Use only the Personal Information necessary to provide the service;
- Refrain from disclosing or communicating Personal Information without our consent;
- Implement rigorous security measures;
- Allow us to audit these measures;
- Notify us immediately of a privacy incident;
- Destroy Personal Information at the end of a contract.
To legitimate authorities
In order to comply with an order or decision of a court, including a valid search warrant, or regulatory authority, we may be required to provide Personal Information.
Measures
- The laws that govern these authorities require them to put measures in place to respect and preserve the confidentiality of your Personal Information.
- In general, we refuse to grant access if the request is not legally binding.
To another party in a business transaction
To conclude a business transaction (alienation, rental, merger, financing or security).
Measures
- Use only the Personal Information necessary to conclude the transaction;
- Implement rigorous security measures;
- Refrain from disclosing or communicating Personal Information without our consent;
- Notify us immediately of a privacy incident;
- Destroy the Personal Information if the transaction is not concluded.
To our lawyers or prosecutors
In order to ensure our defense or to assert our rights.
Measures
- Both the law and the retainer letters we sign require our lawyers to protect the confidentiality of all of our communications with them.
B. Where?
As part of the provision of our services, we may communicate Personal Information outside of Quebec, in particular in the following regions:
Before disclosing Personal Information outside of Quebec, we will conduct a privacy impact assessment that will take into account:
- The sensitivity of the Personal Information;
- The purpose of their use;
- The protection measures from which they will benefit;
- The legal regime applicable in the State where this Personal Information will be communicated.
We will only proceed with this communication if this evaluation demonstrates that the Personal Information will benefit from adequate protection with regard to the principles of protection of Personal Information generally recognized. In addition, this communication must be the subject of a written contract that takes into account all the conclusions of the evaluation.
Retention
We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, except where legal requirements or contractual interests recognized by law require us to retain it for a longer period. We reserve the right to establish policies for the destruction of Personal Information from time to time. Upon request, we can inform you of the retention period of your Personal Information.
If you request the destruction of your Personal Information, we will use reasonable efforts to comply with this request as soon as possible. The deletion of your Personal Information is made within 30 days of the request.
Your Rights
ANY INQUIRIES FROM A CUSTOMER'S AUTHORIZED USERS SHOULD BE DIRECTED TO ITS PRIVACY OFFICER. EXCEPT TO INFORM YOU OF THE SOURCE OF SUCH PERSONAL INFORMATION, WE DO NOT RESPOND TO SUCH REQUESTS. WE LIMIT THEIR USE TO WHAT IS NECESSARY TO PERFORM THE CONTRACT WITH OUR CUSTOMERS AND WE MODIFY AND DELETE THEM AT THEIR INSTRUCTIONS.
For users of the Website, you have the following rights:
- The right to be informed of their use, communication, storage and destruction, which is specifically covered by this Policy;
- The right to access your Personal Information and to obtain additional details on how we use, communicate, retain and destroy it;
- In some cases, the right to oppose, restrict or withdraw your consent to these operations by sending reasonable notice to the email address provided at the end of this Policy;
- The right to have your Personal Information corrected if it is inaccurate or ambiguous and to have it completed when it is incomplete;
- The right to have your Personal Information deleted subject to our legal obligations;
- The right to be informed of a confidentiality incident concerning your Personal Information which may cause you serious harm.
You can exercise these rights by sending an email to the address provided at the end of this Policy. We will respond to your requests within 30 days of receipt, except where the law allows an extension of this period.
Privacy Officer
The Personal Information Protection Officer at Traction is Dave Renouf.
For any question or request relating to the Policy
perso@tractiondk.comAmendment
Traction reserves the right to modify the content of this Policy at any time. Any changes made will be posted on our Website and brought to your attention when you log in. We recommend that you print a copy of this policy for your records and review this section of our Website periodically.