The specialized CRM connected to SEI DMS
Traction CRM syncs directly with the SEI DMS to centralize your inventory and customer data — in real time, with no re-entry and no duplicates.
Request a DemoDMS Integration
Traction CRM is directly connected to your SEI DMS
SEI is the reference dealer management system (DMS) for automotive and recreational vehicle dealerships in Quebec and Canada. Traction CRM is directly integrated with this DMS so your data flows automatically between your two platforms.
The integration is one-directional: Traction CRM receives data from the SEI DMS. Your inventory, transactions, service schedule and parts are always up to date in your CRM, with no manual intervention from your team.
Data Flow
SEI DMS → Traction CRM
Data flows from your DMS into your CRM automatically. No manual sync, no file exports, no re-entry.
What Traction CRM receives from SEI
Five key data points synchronized automatically
Every time your SEI DMS is updated, Traction CRM receives the information in real time — so your teams always work with accurate, up-to-date data.
Vehicle Inventory
Traction CRM receives real-time new and used vehicle inventory directly from the SEI DMS. Your advisors always have access to the right stock, with no manual input.
Customer Database
The complete customer database from SEI is synchronized with Traction CRM. Every client profile, contact information, and history is available to your teams without any manual entry.
Service Appointments
Service appointments from SEI are imported into Traction CRM. Your service and BDC teams share the same up-to-date view for client follow-ups and reminders.
Unique SEI ID — Zero Duplicates
Traction CRM uses the unique SEI client ID to match every record between the two platforms. No risk of duplicates, even during a migration or data transfer.
Data-loss-free migration
Migrate to Traction CRM without losing a single client
Switching CRMs should never mean data loss or duplicate risks. Traction CRM was built to make this transition seamless with SEI.
Starting connection — full history import
When transferring from another CRM to Traction CRM, a starting connection imports all transactions and client files from the SEI DMS.
- All purchase history imported from SEI
- No clients lost during migration
- No duplicates thanks to the unique SEI ID
- Fast and secure transition between your tools
Frequently Asked Questions
Everything you need to know about the Traction CRM and SEI DMS integration
Ready to connect your SEI DMS to your CRM?
Discover how Traction CRM integrates with your SEI DMS to automate your data and improve your dealership's performance.
Request a Demo